One of the most important factors for every business out there is to provide its customers with enough ways to actually pay for the products or services that it is selling. That’s especially important if you own an online business, as many people use one or two providers and that’s it.
This post will uncover four of the most important payment methods that you have to implement for your customers.
Credit and Debit Cards
The world is developing quickly and new payment options are being launched all the time. And yet, the good old credit and debit cards remain the preferred banking method of most people for online purchases.
The vast majority of your users own Visa, Maestro, MasterCard or one of the many mainstream credit and debit cards. They have formed the habit to use them to buy stuff on the internet, so you have to implement a system that accepts them.
That applies to all kinds of industries, from web stores for clothes to online casino sites. You will be leaving money on the table if you don’t provide your customers with the option to use their cards.
The next big group of payment providers that have millions of customers worldwide are e-wallets. PayPal is the most popular among them, but the likes of Skrill and Neteller shouldn’t be underestimated either.
They have been around for decades and a lot of people in huge markets like the USA, the United Kingdom, Germany, Australia, and more use them. They are fast and convenient, so no surprise there.
Naturally, you want those people to be able to buy your goods or products easily, so make sure to add at least PayPal to the list of payment methods your site supports.
Bitcoin and Other Cryptocurrencies
This one might be tricky for various reasons such as accounting, but Bitcoin and the other cryptocurrencies are here to stay. They became part of the mainstream after the Bitcoin Boom of 2017 and there’s no reason to believe their popularity won’t keep growing in the near future.
As it stands, you don’t really need crypto, especially in more old-school industries. However, there’s a good chance that won’t be the case in a couple of years and you should be prepared beforehand.
Apple Pay and Google Wallet
The rise of mobile devices in the past decade or so has been staggering. The modern human is used to do everything on phones or tablets nowadays. It’s no surprise that the top players in the industry have developed their own payment solutions.
Apple Pay and Google Wallet are the most popular among them, but there are other options as well. Many customers love them because they provide a fast way to pay for anything, without adding details or going through other boring steps.
If you want to receive their money, you certainly should give them the chance to use Apple Pay or Google Wallet.
The good news is that many of these payment providers are easy to implement. There are banking platforms out there that cover most of them are rather cheap to use and support. Some of them don’t even require any sort of development on your side.
To read more on topics like this, check out the Business category.