I recently wished to buy a new television for my living room but was not really sure of which brand to go for. I thereby decided to explore the market before making a final decision. After exploring the electronic world outside, I realized that Samsung has gained a remarkable position and name in the electronic world in recent years. Everywhere when I looked around, I could see Samsung products lined up ranging from televisions to cameras to mobiles. All the products were available within different price ranges that could well be afforded by a middle class person to high class societies.
This rapidly growing name and fame of Samsung urged me to know more about the company and its net worth share in the market amongst all other competitors.
How Rich is Samsung ?
Total Net Worth :- $ 28.5 billion (in 2016 as per Forbes)
CEO : Boo-Keun Yoon
Headquarter : Suwon, South Korea
Total Employees : 427,000
Samsung was going good in the market with its televisions, cameras and mobiles until a revolution aroused with the launch of Samsung Galaxy S, company’s first smart phone where S stands for ‘Supersmart’. You will be surprised to know that the company had surpassed Nokia with the launch of Samsung Galaxy S and became the largest mobile phone manufacturer of the world after Nokia had ruled the department for over a decade.
Being a leading MNC company they are much focused on the future of technology development and that is they recently they had spent over $11 billion on R & D. As per the sources, the company’s net worth was estimated to cross over $200 billion last to last year thereby making Samsung the 15th largest company worldwide. There was a cosmic increase of 42% in the net profit of the company last year and hence the company had announced a capital investment program worth $100 billion last month. As per the reports, Samsung Electronics holds a market cap of more than $ 180 billion and has a head count of more than 90,000 employees across the globe.
Position in the market
As far as Samsung’s rankings are concerned against its rivals, it has been placed 12th in terms of the sales, 9th in terms of world’s most valuable brands and 24th in terms of the market value.
Samsung leads the market share of OLEDs with more than 90 percent with LG as its biggest rival but is placed last in the list in the sale of hard disks and drives with a mere 9% with Western Digital as the leader. As far as their mobile phones are concerned, its market share is 35% with Apple as its biggest competitor. In the area of digital cameras, it holds a market share of around 12% and even competes against Sony.
Well, all in all I strongly believe that Samsung is one brand that can really fulfill a layman’s requirement in the form of a phone, camera or television, with the most affordable prices and fascinating quality. This study has made my choice easier and final and I am planning to buy a Samsung television next week.