The Christmas period is a fantastic time to give your business revenue a bump. It’s also a good time to think about the state of your business, past year successes and areas for growth in the new year.
Here are five ways that will help you grow your business this Christmas.
Maybe you don’t have a direct way to make money over the holiday season because you are in a sector that slows down, such as finance. In that case, you can steal a march on your competitors by doing something special for your existing customers and previous prospects.
A personalised gift, handwritten card or a well thought out message may be all it takes to put you and your company at the forefront of a buyer’s consciousness for the future. A winning business gets remembered when there is a need. The holiday season is a great time to invest in getting some emotional equity in the bank with new and existing customers.
Over the Christmas period, people are looking for opportunities to spend their money on things that will solve a gift problem. We all have people that we will struggle to buy for. What will they want? What do you get the person that has it all? If you have a solution, then communicate it. One of the best ways to do this is via email marketing.
With marketing communication technologies evolving, e-mail marketing has taken off this past decade. It’s not only a simple and cost-effective way for small business owners to reach their prospects and customers; it is a way for them to connect with their existing customers.
Businesses paying attention to email marketing experience rapid brand growth compared to those ignoring it. Email marketing is the core of modern-day advertising. It’s not expensive, it’s an efficient method of reaching your customers and promoting products, and it’s free.
It’s the holiday season, and everyone is on a shopping spree. You can also benefit from the holiday rush by introducing your brand to more customers. Social media advertising lets you do just that. As an entrepreneur, if your business is not well known, you can leverage the holiday season and boost traffic to your website through social media ads.
Anyone active on social media will admit that it can be quite taxing to keep up with everything that’s going on. This can cause your business to spend less time marketing through these mediums, which could ultimately result in a drop in your business’ search engine optimisation.
With this in mind, you should know that if you decide to give social media advertising a try, you can increase your SEO by doing so. By investing in social media marketing advertisements, you increase the chances of getting your brand in front of new potential customers.
Your customers are your lifeblood. You need to make sure you know what makes them tick and reward them for their loyalty. This could be in the form of a rewards programme as part of end-of-year activities as you and the business prepare for a deserved holiday break. After all, customers who feel appreciated will maintain their loyalty.
Since the beginning of time, incentives have been used to motivate behaviour. It’s no different today. People respond to rewards; it’s human nature. If you want your customers to act in a certain way (buy more, offer better service), you need to provide them with an incentive.
If you’re a company that sells a product, create a variation of your product. For instance, if you sell dog collars, create a special holiday package for your customers who have dogs to give as gifts. You could include a bandana, a toy and even a holiday-themed collar.
By creating this package, you will be offering something unique to the standard items packaged together at pet stores. No matter what the item is, the idea is to perk up interest and combat the mass-market appeal that’s at play during the holidays.
Pick packaging that will create buzz and draw the attention of your potential customers: take their breath away with brilliant colours and thoughtful designs that truly stands out from other packaging.
We all want to gain more clients, gain more money and grow our businesses. This is an important time of year for businesses because it is the time where most companies will see their highest growth rate for this whole year.
How you approach the holiday season will ultimately determine whether you will see more new clients in the new year than ever before or just fall by the wayside.
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