How to Market Yourself as a Real Estate Agent

Business marketing strategies can change rapidly with new technology and customer preferences. For real estate agents, it’s important to keep up with trends and continue to establish genuine relationships with potential clients.

If you’re wondering how to market yourself as a real estate agent, consider using real estate marketing templates and following a few of these tips to get your marketing game up to par.

Standardize Your Marketing Look

A brand is a valuable thing, whether you’re talking about a massive corporation or a single-agent real estate business. Start using using real estate marketing templates to help establish your visual brand identity, you’ll want to identify a few key elements, including a logo, a simple brand color palette, and a couple of standardized fonts. Sticking with a consistent design aesthetic will help establish your brand in customers’ minds and make your future marketing more recognizable.

That process is made easier by using a real estate agent brochure template. Look to standardize your designs so you can easily swap in new photos and information for your next listing, without having to completely redesign every marketing piece.

Know That Print Can Be Your Friend

Many industries believe that print is dead when it comes to marketing. For real estate agents, that’s not necessarily the case. There are plenty of specialty publications targeted toward affluent lifestyles where placing a print ad for a real estate listing is absolutely a smart move. Real estate agents should also consider the enduring power of takeaway information from every open house or showing. Consider using real estate marketing flyers at your next event to showcase your latest listings and give potential buyers something they can look back at later.

Get Your Website Ready for Primetime

A quality real estate website should be easy to navigate, packed with stunning photos and filled with valuable information about the latest listings and home buying advice. Use real estate marketing templates to set yourself up for success with a website that looks professional and meets the needs of your potential clients. It’s worth the investment to hire a professional photographer to take photos of your best listings. You’ll have great images to display prominently on your website, and you’ll know you’re putting the best foot forward.

Embrace the Popularity of Video

Video has seen big jumps in popularity in recent years on social media platforms such as YouTube, Facebook and Instagram. Take advantage of the trend by offering video walk-throughs of your listed properties. You could do this with a professional photographer, but a smartphone video that includes some of your own personality could be just as effective.

Dive in on Social Media

From posting envy-inducing photos on Instagram to setting up a Facebook Live feed to tapping into Twitter hashtags, there are numerous social media tools that work well for real estate agents. Choose one or two channels to focus on, then build your voice, aesthetic and following. Once you’ve mastered Facebook, you might be ready to tackle Instagram with more visually focused content. Remember that a well-curated channel in one place is better than semi-abandoned accounts in five places.

With a few simple strategies and real estate marketing templates, you’ll be able to amp up your real estate marketing presence.

To read more on topics like this, check out the Success & Growth category.